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Kluczowe liczby 2017 r. - Niefinansowy Raport Polsatu za rok 2017
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Niefinansowy Raport Polsatu za rok 2017


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[UoR - Kluczowe wskaźniki efektywności]

Kluczowe liczby 2017 r.


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  •   16,5 mln

    świadczonych usług

  •   5,8 mln

    klientów kontraktowych

  •   24,5 %

    udziału w oglądalności kanałów TV Polsat w grupie komercyjnej

  •   2 mln

    usług dostępu do Internetu

  •   3,6 mln

    średniomiesięcznie użytkowników serwisu IPLA

  •   95 %

    wspomagana znajomość marki Cyfrowy Polsat (jako dostawca płatnej telewizji)

  •   98 %

    wspomagana znajomość marki Plus (jako operator połączeń głosowych)

  •   64 %

    klientów Cyfrowego Polsatu mieszkających w małych miastach lub na wsi

Kim są klienci Grupy CP?

Wykształcenie
GCP*
19%
2%
40%
28%
11%
Rynek indywidualny
20%
3%
42%
25%
10%
  • wyższe/niepełne wyższe
  • policealne/pomaturalne
  • średnie
  • zawodowe
  • podstawowe i gimnazjalne
Wielkość i miejsce zamieszkania
GCP*
50%
14%
16%
11%
9%
Rynek indywidualny
38%
13%
20%
17%
12%
  • wieś
  • miasta do 20 tys.
  • miasta do 20-100 tys.
  • miasta do 100-500 tys.
  • miasta do powyżej 500 tys.
Płeć
GCP*
52%
48%
Rynek indywidualny
50%
50%
  • kobieta
  • mężczyzna
Wiek
GCP*
14%
23%
21%
18%
16%
8%
Rynek indywidualny
16%
23%
23%
16%
15%
7%
  • do 24 lat
  • 25-34 lata
  • 35-44 lata
  • 45-54 lata
  • 55-65 lat
  • powyżej 65 lat
* osoby posiadające przynajmniej jedną usługę w CP lub Polkomtelu/rynek klientów indywidualnych
Źródło: Badanie Sytuacji Rynkowej zrealizowane 2Q/3Q 2017 przez PBS Sp. z .o.o., rynek n=6 000, Grupa CP n=2 341

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WRÓĆ Wróć do początku strony

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