FIGHT AGAINST PIRACY
In Poland the level of piracy is much higher than on the developed markets of Western Europe or in the world, and the costs of this phenomenon affect not only the authors, but also the State Treasury and the labor market. The services of illegal access to content are usually very well organized and provided in order to obtain financial gains. The sector of such services has grown to the size exceeding legal online services offering online video content in Poland. According to Deloitte’s estimates, the Polish economy loses over PLN 3bn per year because of piracy. It is the sum which could cover approx. 30% of annual expenditures of the State Treasury on culture and media or purchase four cinema tickets for every citizen.
According to Anti-Piracy Protection, as many as 72% of illegal online services in Poland generate profits from their operations. They come mainly from advertisements or they are derived through a mixed model, combining advertisements with payments collected from users in exchange for access to content. One out of every five Poles regularly uses online services offering illegal access to video content. This constitutes nearly 30% of all Internet users and as many as 94% of people looking for video content in the Internet.
Cyfrowy Polsat Group is aware of very detrimental effects of Internet piracy on the development of Polish economy and culture. For years, we have actively collaborated with “Sygnał” Association, which brings together 21 companies from media and telecommunications sector. Effects of these activities include, among others: over 300 trainings for 20 thousand policemen and public prosecutors and several education campaigns. Representatives of the Association also participate in legislative work on regulations related to copyrights protection.
In 2017, “Sygnał” organized 24 trainings for nearly 1100 policemen of Provincial Police Headquarters, public prosecutors of District Prosecutor’s Offices and future law enforcement representatives in Police Academies in Szczytno, Legionowo, Piła and Katowice. The association also co-organized several conferences for policemen of the Main Police Headquarters, Provincial Police Headquarters and Police Academies related to the fight against the theft of television signal and technical aspects of ICT crimes. In March 2017, the Anti-Piracy Coalition, including the “Sygnał” Association along with ZPAV (Polish Society of the Phonographic Industry) and BSA (Business Software Alliance), once again presented Złote Blachy (Gold Plates) – awards for Police Units in recognition of their achievements in combating intellectual property thefts. Cybercrime Units and Economic Crime Units from Olsztyn and Radom as well as the Cybercrime Unit from Rzeszów were rewarded. As in previous years, in 2017 members of “Sygnał” Association supported the Police in their actions, which led to arresting of the people who were charged with illegal distribution of video content and paid TV channels, as well as sharing illegal sport broadcasts
In 2017, the “Sygnał” Association also intensified the activities related to the “follow the money” strategy. It was possible thanks to regular monitoring of illegal Internet portals, having placement of advertisements in illegal services covered by the standard of online advertising analytics in Poland, i.e. Gemius AdReal tool, with a view to cut these portals off from the sources of financing, cooperation with payment agents and advertising market. In 2017, “Sygnał” strengthened its cooperation with publishers, advertising agencies and media houses, which resulted in redirecting advertising budgets to portals operating in compliance with the law. The association also intensified the cooperation with agents and integrators of SMS Premium services.
In 2017, the Association’s representatives participated in nine domestic and international conferences on the condition of media market, intellectual property protection, Internet security, organized among others by PIKE (Polish Chamber for Electronic Communication), Stowarzyszenie Kreatywna Polska (Creative Poland Association), Polish Film Institute, Forum Zarządzania Internetem (Internet Management Forum).
The Association was also involved in the development of the report: “Piracy in the Internet – losses for the culture and economy. Analysis of the impact of Internet piracy on the Polish economy on selected cultural markets”, prepared by Deloitte on behalf of the Creative Poland Association. The Report is available here:
Teresa Wierzbowska, Advisor to the Management Board of Cyfrowy Polsat for public affairs, is the President of “Sygnał” Association.