2017 was yet another successful year for Cyfrowy Polsat Group during which we achieved our key business goals. We consistently pursued the adopted strategy of strengthening our position on the multiplay market by, among others, expanding our broadband access offer, as well as through new acquisitions. We also enriched the portfolio of the TV channels we offer, we acquired broadcasting rights to attractive sports events and we implemented the Roam Like at Home (RLAH) principle.
In 2017, the Group consistently continued to develop its telecommunication network based on the unique frequency blocks that we own, thanks to which the coverage footprint of our LTE broadband access service extended to nearly every Pole, while half of the population has been able to enjoy services provided in the LTE-Advanced technology offered by our network. We also continued refarming the spectrum owned by the Group as well bandwidth aggregation, thanks to which we are able to offer higher quality broadband Internet access to our customers, with data transfer rates of even up to 500 Mbps.
Last year we made the strategic decision to acquire a controlling stake in Netia, with the first stage of the transaction, consisting in the acquisition of ca. 32% of that company’s shares, having been completed in December 2017. The acquisition of a controlling stake in Netia fully complies with Cyfrowy Polsat Group’s strategy by assuring the provision of the most attractive products and services for homes as well as for residential and business clients using the best and the most advanced technologies. It is a potential merger of two complementary businesses and a natural step forward towards the development of Cyfrowy Polsat Group – a step which will enable the Group to offer new services to its existing and future customers, as well to add new elements to the package of multiplay services offered by the Group.
Thanks to the implementation of the EU regulation Roam Like at Home , since June 2017 our customers have been able to use our telecommunication services on identical terms as domestically without having to pay any extra charges on nearly the entire territory of Europe.