Sports have a special place in the operations of Cyfrowy Polsat Group. It is not only that we show top class sports to our viewers but above all for many years we have been consistently supporting athletes, both amateurs as well as world champions. For years Polsat has been supporting Polish sport and investing money in its development. We have spent over a billion zloty since the year 2000 for purchase of licenses, TV production, broadcasting and promotion of various sports events. Polsat channels are the leaders in the ranking of favorite sports programs. We promote the success of athletes by broadcasting and re-broadcasting sports events as well as by providing information from these events in our news and current affairs programs. No other station in the history of Polish TV has devoted so much air-time to coverage of sports events and the success of Polish athletes.
Volleyball is unquestionably the queen of sports for us. Since a very long time our TV channels have been showing all major volleyball tournaments – from league matches and European cup tournaments to the matches played by our national teams. Thanks to such an extensive exposure in TV, Polish volleyball – both the clubs and the Polish volleyball association – have made a major quality improvement. New arenas and training courts have been built, serious sponsors have started supporting the sport, numbers of spectators at the matches have increased and world class stars have been attracted to the Polish league. Polish clubs have gained recognition in Europe. The crowning of all these efforts are more than 10 medals from various volleyball championship events in the years 2006-2017 that were broadcasted via Cyfrowy Polsat Group‘s channels. Cyfrowy Polsat Group vastly contributed to the organization of the FIVB World Championship in Poland in the year 2014 which ended with the Polish team winning the gold medal. Also in 2017 we covered, in our channels, the Lotto Eurovolley Poland 2017 European championship in men’s volleyball which was played in Poland. Plus mobile network, which is a member of our Group, sponsored both of these events. Our professionalism, both in the field of TV production and technology as well as the favorable cooperation with FIVB, resulted in the FIVB World League finals being hosted three times by Poland (in the years 2007, 2011 and 2016). The event was not only spectacular from sports point of view but it was also a fine promotion of Poland around the world. Men’s and women’s national teams are at the same time also supported by Plus who has been the strategic sponsor of both national teams for 20 years now. According to Pentagon Research, the value of Plus brand exposure during all the volleyball matches in 2016 was PLN 131 million.