KPI Tables
Profit &loss statement
Balance sheet
Cash Flow
Financial ratios
KPI – Segment of B2B&B2C
KPI - Broadcasting and TV production segment
| Description | Units | 2012 | 2013 | 2014(1) | 2015 | 2016(2) | 2017 |
| Revenue | mPLN | 2 778.1 | 2 910.8 | 7 409.9 | 9 823.0 | 9 729.8 | 9 828.6 |
| EBITDA | mPLN | 1032.1 | 1 046.3 | 2 738,3 | 3 685.1 | 3 640.8 | 3 617.0 |
| EBITDA margin | % | 37.2% | 35.9% | 37.0% | 37.5% | 37.4% | 36.8% |
| EBIT | mPLN | 789.1 | 789.9 | 1 442.4 | 1 985.8 | 1 669.3 | 1 834.0 |
| Net profit | mPLN | 598.2 | 525.5 | 292.5 | 1 163.4 | 1 021.0 | 945.2 |
1) Consolidation of Polkomtel as of 7 May 2014.
2) Consolidation of Aero2 Group (formerly Midas) as of 29 Feb 2014.
| Description | Units | 31.12.2012 | 31.12.2013 | 31.12.2014(1) | 31.12.2015 | 31.12.2016(2) | 31.12.2017 |
| Total assets | mPLN | 5 561.3 | 5 676.2 | 27 338.7 | 26 490.1 | 27 729.3 | 27 756.0 |
| Total current assets | mPLN | 1 085.2 | 1 220.4 | 3 982.6 | 4 228.9 | 3 770.4 | 3 931.5 |
| Cash and cash equivalents | mPLN | 270.4 | 342.2 | 1 747.9 | 1 523.7 | 1 336.7 | 1 172.0 |
| Total non-current assets | mPLN | 4 476.1 | 4 455.8 | 23 356.1 | 22 261.2 | 23 958.9 | 23 824.5 |
| Total equity | mPLN | 2 468.4 | 3 001.2 | 9 078.2 | 10 250.1 | 11 377.6 | 12 116.8 |
| Total liabilities | mPLN |
3 092.9 | 2 675.0 | 18 260.5 | 16 240.0 | 16 351.7 | 15 639.2 |
| Gross debt(3) | mPLN |
2 282.1 | 1 925.0 | 14 039.2 | 12 387.9 | 12 476.7 | 11 679.8 |
| Other liabilities | mPLN |
810.8 | 750.0 | 4 348.4 | 3 852.1 | 3 875.0 | 3 959.4 |
| Other current liabilities | mPLN |
472.1 | 413.21 | 1 523.0 | 1 485.4 | 1 569.5 | 1 727.3 |
1) Consolidation of Polkomtel as of 7 May 2014.Restatement due to the final purchase price allocation of Metelem Holding Ltd.
2) Consolidation of Aero2 Group (formerly Midas) as of 29 Feb 2014.
3) Comprises liabilities from loans and borrowings, issued bonds and finance lease.
| Description | Units | 2012 | 2013 | 2014(1) | 2015 | 2016(2) | 2017 |
| Net cash from/(used in) operating activities | mPLN | 781.4 | 802.7 | 1 973.9 | 2 887.7 | 2 884.7 | 2 941.4 |
| Net cash from/(used in) investing activities | mPLN | -133.4 | -133.8 | 972.8 | -726.6 | -1 003.4 | -1 573.3 |
| CAPEX(3) | mPLN | -91.2 | -122.9 | -335.4 | -583.1 | -590.4 | -739.1 |
| Payments for telecommunication frequencies | mPLN | – | – | 482.3 | 118.7 | 268.5 | 120.7 |
| Acquisitions(4) | mPLN | -45.7 | -64.3 | 1800.4 | -29.5 | -144.4 | 729.3 |
| Net cash from/ (used in) financing activities | mPLN |
-653.3 | -5 96.5 | -1 542.9 | -2 386.7 | -2 070.8 | -1 527.7 |
| Cash and cash equivalents at the end of the period | mPLN |
270.4 | 342.3 | 1 747.9 | 1 523.7 | 1 336.7 | 1 172.0 |
1) Consolidation of Polkomtel as of 7 May 2014.
2) Consolidation of Aero2 Group (formerly Midas) as of 29 Feb 2014.
3) Capital expenditures on the acquisition of property, plant and equipment, and intangible assets.
4) Acquisition of subsidiaries, net of cash acquired.
| Description | Units | 2012 | 2013 | 2014(1) | 2015 | 2016(2) | 2017 |
| EBITDA margin(3) | % | 37.2% | 35.9% | 37.0% | 37.5% | 37.4% | 36.8% |
| Net profit margin(4) | % | 21.5% | 18.1% | 3.9% | 11.8% | 10.5% | 9.6% |
| Return on assets (ROA)(5) | % | 10.8% | 9.3% | 1.1% | 4.4% | 3.7% | 3.4% |
| Return on equity (ROE)(6) |
% |
32.0% | 21.2% | 3.3% | 12.8% | 9.9% | 8.5% |
| Current ratio(7) | 1.0 | 1.3 | 1.0 | 0.5 | 1.0 | 1.0 | |
| Debt ratio(8) | % | 55.6% | 47.1% | 66.8% | 61.3% | 59.0% | 56.3% |
| Net debt /EBITDA | 1.95 | 1.51 | 3.2 | 2.95 | 3.06 | 2.91 | |
| CAPEX/revenue |
% |
3.3% | 4.2% | 4.5% | 5.9% | 6.1% | 7.5% |
| Dividends | mPLN |
– | 102.9 | – | – | 204.7 | n/a |
| dividend per share | PLN |
– | 0.26 | – | – | 0.32 | n/a |
1) Consolidation of Polkomtel as of 7 May 2014.
2) Consolidation of Aero2 Group (formerly Midas) as of 29 Feb 2014.
3) EBITDA/ revenue
4) net profit/ revenue
5) net profit/total assets
6) net profit/(equity – net profit)
7) current assets/current liabilities
8) total liabilities/total assets
| Description | Units | 2012* | 2013* | 2014* | 2015 | 2016 | 2017 |
| Total number of RGUs(1) | Units | n/a | 16 447 334 | 16 482 031 | 16 469 696 | 16 524 936 | 16 522 597 |
| Total number of contract RGUs (EOP) | Units | 11 735 100 | 11 978 807 | 12 347 828 | 12 614 703 | 13 254 598 | 13 685 044 |
| Pay TV | Units | 3 994 875 | 4 212 323 | 4 391 702 | 4 503 320 | 4 766 429 | 4 942 640 |
| Multiroom |
Units |
510 617 | 719 935 | 844 809 | 936 307 | 1 021 720 | 1 099 582 |
| Mobile telephony | Units | 6 979 590 | 6 778 675 | 6 587 915 | 6 516 643 | 6 730 427 | 6 932 676 |
| Internet | Units | 760 635 | 987 809 | 1 368 211 | 1 594 740 | 1 757 742 | 1 809 728 |
| Number of customers(2) (EOP) | Units |
6 313 423 | 6 287 658 | 6 137 531 | 5 916 103 | 5 882 804 | 5 776 598 |
| ARPU per customer(3) | PLN |
93.6 | 88.5 | 85.9 | 87.3 | 88.7 | 89.0 |
| Churn per customer(4) | % | 8.4% | 9.2% | 9.1% | 10.0% | 8.3% | 8.8% |
| RGU saturation per customer | Units |
1.86 | 1.91 | 2.01 | 2.13 | 2.25 | 2.37 |
| Total number of prepaid RGUs (EOP) | Units |
n/a | 4 468 527 | 4 134 203 | 3 854 993 | 3 270 338 | 2 837 553 |
| Pay TV | Units |
n/a | 77 771 | 122 787 | 31 972 | 79 306 | 79 561 |
| Mobile telephony | Units |
n/a | 4 171 810 | 3 792 978 | 3 591 736 | 2 972 443 | 2 579 613 |
| Internet | Units |
n/a | 218 946 | 218 438 | 231 285 | 218 589 | 178 379 |
| ARPU na RGU(5) | PLN |
n/a | 18.2 | 17.7 | 18.3 | 18.6 | 19.9 |
1) RGU (revenue generating unit) – single, active service of pay TV, Interneet Access or mobile telephony provided in contract or prepaid model.
2) Customer – natural person, legal entity or an organizational unit without legal personality who has at least one active service provided in a contract model.
3) ARPU per customer – average monthly revenue per customer generated in a given settlement period (including interconnect revenue).
4) Churn – termination of the contract with Customer by means of the termination notice, collections or other activities resulting in the situation that after termination of the contract the Customer does not have any active service provided in the contract model. Churn rate presents the relation of the number of customers for whom the last service has been deactivated (by means of the termination notice as well as deactivation as a result of collection activities or other reasons) within the last 12 months to the annual average number of customers in this 12-month period.
5) ARPU per total prepaid RGU – average monthly revenue per prepaid RGU generated in a given settlement period (including interconnect revenue).
*Key performance indicators for 2012, 2013 and Q1’2014 have been prepared for information purposes only to present the potential effect that the performance of Polkomtel, acquired on May 7, 2014, would have had on the Group’s operating results if Polkomtel had been part of our Capital Group in the aforementioned periods. These key performance indicators have been prepared for illustrative purposes only and because of their nature they present a hypothetical situation rather than the actual performance of the Group for the given periods.
| Description | Units | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 |
| Audience share(1) | % | 20.54% | 21.14% | 23.67% | 24.64% | 24.76% | 24.46% |
| POLSAT (main channel) | % | 15.71% | 13.51% | 13.30% | 13.21% | 13.19% | 12.34% |
| Thematic channels | % | 4.83% | 7.63% | 10.37% | 11.43% | 11.57% | 12.12% |
| Advertising market share(2) | % | 23.20% | 23.60% | 25.10% | 25.80% | 26.70% | 27.20% |
| TV ad market value(3) |
mPLN |
3 665.2 | 3 607.9 | 3 820.0 | 4 014.4 | 4 067.9 | 4 141.8 |
1) Nielsen Audience Measurement, All day ages 16-49 audience share.
2) Internal estimates based on Starcom data.
3) Starcom, air time and sponsorship.
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