Purchase of the set-top box and a satellite dish in the 1990’s was still quite expensive, and individual satellite equipment was very often perceived as an accessory of prestige. The offer of analog terrestrial television, with very few channels, dominated the landscape in rural areas and small towns.
The situation started changing at the turn of century. The offer of Cyfrowy Polsat – although the company started as the third player on the DTH market – debunked the myth of expensive and elite satellite TV reserved for well-to-do inhabitants. Satellite dishes bearing our logo appeared in thousands, and later millions of homes. Good and constantly expanding programming offer at the attractive price ensured a consistent growth of the customer base, in particular in smaller towns. Nowadays, watching satellite TV has become a standard which practically every Pole can afford. Each day, millions of Cyfrowy Polsat’s subscribers may watch one of over 180 Polish-speaking satellite TV channels and use additional content available on demand – under Home Movie Rental and online VOD Rental Service available on set-top boxes with Internet access.