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Key figures 2017 - Niefinansowy Raport Polsatu za rok 2017
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Niefinansowy Raport Polsatu za rok 2017


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[Accounting Act - Key Performance Indicators]

Key figures 2017


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  •   16.5 million

    RGus

  •   5.8 million

    contract customers

  •   24.5 %

    audience share of Polsat TV channels in a commercial group

  •   2 million

    Internet RGUs

  •   3.6 million

    users of IPLA service on average per month

  •   95 %

    prompted awareness of Cyfrowy Polsat brand (as the Pay TV provider)

  •   98 %

    prompted awareness of Plus brand (as the operator of voice calls)

  •   64 %

    of Cyfrowy Polsat customers live in small towns or in rural areas

Who are customers of CP Group?

Education
CP Group*
19%
2%
40%
28%
11%
Residential market
20%
3%
42%
25%
10%
  • university degree /incomplete higher
  • post-secondary
  • secondary
  • basic vocational
  • primary and lower secondary
Size of place of residence
CP Group*
50%
14%
16%
11%
9%
Residential market
38%
13%
20%
17%
12%
  • villages
  • towns with up to 20 thousand inhabitants
  • towns with 20-100 thousand inhabitants
  • towns with 100-500 thousand inhabitants
  • towns with over 500 thousand inhabitants
Gender
CP Group*
52%
48%
Residential market
50%
50%
  • women
  • men
Age
CP Group*
14%
23%
21%
18%
16%
8%
Residential market
16%
23%
23%
16%
15%
7%
  • up to 24 years
  • 25-34 years
  • 35-44 years
  • 45-54 years
  • 55-65 years
  • above 65 years
* people who have at least one service in CP or Polkomtel/residential market
Source: Market Situation Survey conducted in Q2/Q3 2017 by PBS Sp. z .o.o., market n=6 000, CP Group n=2 341

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WRÓĆ Wróć do początku strony

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