Key figures 2017
-
16.5
million
RGus
-
5.8
million
contract customers
-
24.5
%
audience share of Polsat TV channels in a commercial group
-
2
million
Internet RGUs
-
3.6
million
users of IPLA service on average per month
-
95
%
prompted awareness of Cyfrowy Polsat brand (as the Pay TV provider)
-
98
%
prompted awareness of Plus brand (as the operator of voice calls)
-
64
%
of Cyfrowy Polsat customers live in small towns or in rural areas
CP Group*
19%
2%
40%
28%
11%
Residential market
20%
3%
42%
25%
10%
- university degree /incomplete higher
- post-secondary
- secondary
- basic vocational
- primary and lower secondary
Size of place of residence
CP Group*
50%
14%
16%
11%
9%
Residential market
38%
13%
20%
17%
12%
- villages
- towns with up to 20 thousand inhabitants
- towns with 20-100 thousand inhabitants
- towns with 100-500 thousand inhabitants
- towns with over 500 thousand inhabitants
Gender
CP Group*
52%
48%
Residential market
50%
50%
- women
- men
Age
CP Group*
14%
23%
21%
18%
16%
8%
Residential market
16%
23%
23%
16%
15%
7%
- up to 24 years
- 25-34 years
- 35-44 years
- 45-54 years
- 55-65 years
- above 65 years
* people who have at least one service in CP or Polkomtel/residential market
Source: Market Situation Survey conducted in Q2/Q3 2017 by PBS Sp. z .o.o., market n=6 000, CP Group n=2 341
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